Popaeg - Wine 52

Product design
2025

THE CONTEXT
Commissioned by UK-based company Wine52 to design a wine label for a California-produced wine. The brief was to create an illustration that reflected the spirit and identity of California while resonating with an international audience.


THE OUTCOME
The final design centers on golden poppies, chosen for their rich color and resilience. Known for surviving harsh conditions such as wildfires, the flower became a symbol of strength and beauty, capturing both the landscape and the enduring spirit of California. The illustration was applied as the primary label artwork, pairing regional identity with expressive design.












PROCESS


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