Oráculo

Brand Identity
Visual Systems
Art Direction
Poster Design
2025

THE CONTEXT
Oráculo is a speculative music festival set in Mexico City’s Zócalo during the spring equinox, celebrating Spanish-language dance, alternative, and experimental music. 

Research drew from Mexican folklore, Aztec codices, and petroglyphs, inspiring layout grids, glyphs, and a festival mascot, the Chaneque, symbolizing mischief, protection, and connection to the earth.
THE OUTCOME
The visual identity balances cultural history with experimental energy. An energetic color palette pairs with stone-carving textures to root the system in Mexican tradition. Typography combines legibility with expressive rhythm, echoing the music. 

The system was applied across artist posters, lineup graphics, glyphs, merchandise, and a speculative LP release, creating a cohesive, immersive festival identity.

Oráculo becomes an event where ancient symbolism collides with contemporary sound, celebrating the power of music to unite, transform, and transcend language.



































PROCESS


Thank you for being here - Ant